Getting Your Business Blog Started
Businesses have been using the Internet to communicate for more than ten years, but now we are entering a new, more dynamic phase. The best and brightest people at more and more businesses will be blogging within the next couple of years.
Robert Scoble — Microsoft’s most famous blogger — said this as he left the company in June 2006: “Blogging? Bill Gates hadn't heard the word five years ago. Today he owns one of the most popular blog services and has 3,000 of the most-respected corporate bloggers.”
Don't be embarrassed if you're five years behind Gates on this, but the clock is ticking. The early adopters are already doing it, and companies that aren’t at least preparing to blog may be letting their competitors gain the advantage of being first-in-the-niche to go for it.
Some companies think about starting a blog, then put the idea off to the side after considering how complicated and time-consuming start-up could be.
Allied Internet can help your company’s bloggers; we specialize in helping you get started during the first six months, which are critical.
What the Blog Can Do
Your business blog will give readers an opportunity:
- to become interested in what you and your company are doing; when appropriate, they will be able to follow the progress of new products and services. Blogging is much better than email campaigns, which have been seriously compromised by the spam tsunami.
- to know that people at your company are approachable.
- to get to know you well enough that they will eventually want to do business with you.
- to help you improve your products and services.
- to hear from you quickly during times of crisis or when there's a problem with a product — and if you’re willing to be open about problems, your blog can be your most effective way of dealing with any issues which may arise.
Get Familiar with the Business Blogosphere
The term "blogosphere" is at least a little bit awkward, but it's becoming a standard way of referring to that part of the Internet. There's email, the Web, IM, and now there's the blogosphere. If you're going to blog for your company and having been hanging out in the blogosphere, that's where to start. There may not be much — or anything — in your particular niche, but that doesn't make any difference. At first you're just getting up to speed with the culture and the process.
Read a few business blogs every day, and after you get a feel for how it's done, add comments when you feel that you're ready. We will be happy to suggest some business blogs for you to read.
Online News Sources
Make your own personal set of links to the best online news sources in your field, whether it's financial services, sports, mining, or whatever. Then read those news sources every day, always thinking about possible topics for your own blog.
There's an article on our Allied Internet marketing website called Things You Can Do Until the Boss Greenlights a Blog
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